When you’ve only got 30 seconds to build a visceral connection with your target audience,
I make every word count.
Attention spans are short—especially online. Concise, conversion-driven copy with bold calls to action is my specialty.
Whether print, out-of-home or email copy, crafting memorable headlines with
stopping power is my thing.
Okay, I’ll admit it. I enjoy writing in my spare time, too. Somehow, approximately 12,386 espressos later, I’ve written two fiction novels and a best-selling memoir.
After narrowly escaping the rough streets of East Oakland, James “JD” Dawson begins his freshman year at a historically black college — University of Atlanta — where partying, dating, and new friends nearly cost him his life.
If James “JD” Dawson doesn’t raise his GPA, his second semester in college might be his last. Caught up in dorm life drama, fraternity fiascos, and the center of the rumor mill, JD is forced to make the ultimate sacrifice in order to stay in school.
This memoir is a hustler’s handbook chronicling the rise of Kenny Burns, a college dropout turned successful music marketing executive who has worked closely with Diddy, Jay-Z, Mariah Carey, and several other A-list celebs.
Hi, I’m Cecil Cross. I’m an Atlanta-based senior copywriter with over a decade of experience…
Digital media or traditional. Long-form or concise. I help brands connect with consumers.
I was born and raised in Seattle with a healthy admiration for grunge culture (Nirvana), hip hop (Sir Mix-a-Lot), technology (Microsoft) and caffeine (Starbucks).
In 2004, I graduated from Clark Atlanta University with a degree in Mass Communications. I had so much fun in college, I wrote a couple books about my experiences – First Semester and Next Semester – both published by Harlequin (names were changed to protect the guilty).
Over the years, I have contributed to several leading music, culture and lifestyle magazines. In 2015, I co-authored The Dream Is Real, a best-selling memoir chronicling the rise of music executive Kenny Burns.
My love for storytelling and creating compelling narratives led to an award-winning career as a senior copywriter at both digital and traditional agencies. Blue chip clients include: Verizon, Mercedes-Benz, Coca-Cola, The American Cancer Society, BMW, Jack Daniel’s, Hillshire Farm, Nissan, KFC, Amtrak and others.
